They say a picture is worth a thousand words. The problem with that is, it may not be the thousand words you want to say. Content writing is so important because it has to be exactly what you want to say. People can just write blah blah blah and that is exactly what it is … blah blah blah. The key to great content writing is that it has to be effective. The words need to be energetic, eye-catching, inspiring, and draw the reader in. Otherwise, it is blah and does no good for anyone. For content writing, you have to know your audience or your readers. What is going to grab their attention? What is going to draw them to your product or service? What are the trigger words for your readers?
Yes, you are going to have trigger words that transcend most industries, but as a content writer for most companies, you have to know what those key words or phrases are that are going to impact your readers.
Make your writing exciting. You need to know how to write and know the different styles of writing. Creativity in writing is another key to successful content writing. I make no claim at being a great writer. There might even be a grammatical error in my blog here. I am a numbers man myself, but I know good writing and what is going to work to draw people’s attention and peak their interest.
So, here are the keys to great content writing:
- Be Effective
- Know Your Readers
- Be Creative and Exciting
As always, you can learn more about me on my website: www.jcroal.com
Croal Blog 