Tag: content writing

Know What You Are Doing

There used to be an adage that said, “Let’s just throw it out there and see what sticks.” Unfortunately, many still use this idea for their advertising campaigns. As with all marketing and advertising, you need to have a plan or some goals that you want to achieve. Even with programs like Google Ads, you must have specific keywords to guide you to your target, or better yet, your target to you. Yes, there once was a time when you could simply put a For Sale sign on something to sell it. Long gone are those days. Now you need to be more efficient in the process, by reaching out to those people that are looking for that specific item, grabbing their attention, and convince them that your item is the ideal item for them.

When I was a high school math teacher, students would often ask, “Why do I need to show my work?” My answer was simply, “So I can see that you know what you are doing, and I can see where your mistake was if you got a wrong answer.” Just guessing at things will not get you where you want to go. It will get you somewhere, but most likely not where you want to be. The same would hold true for advertising. You can blindly advertise without a plan, a goal or specifics of what you want to achieve, but most likely you are not going to get where you want to be.

You have to know what you are doing. Why do you want to use Display Network over Search Network? Should a good CTR be important to you? Do I want more clicks or more impressions? What is my Max CPC? Just like you need to set up an outline for an essay or determine what formulas to use in solving a problem, you need to plan your advertising with a budget, keywords, target radius, etc.

Good Marketing can be a very effective tool. It has evolved into a tremendous business asset that almost every business must have in order to be successful and efficient.

Have a plan, work your plan, be efficient and know what you are doing!

As always you can learn more about me at http://www.jcroal.com

Say What?

They say a picture is worth a thousand words. The problem with that is, it may not be the thousand words you want to say. Content writing is so important because it has to be exactly what you want to say.  People can just write blah blah blah and that is exactly what it is … blah blah blah. The key to great content writing is that it has to be effective. The words need to be energetic, eye-catching, inspiring, and draw the reader in. Otherwise, it is blah and does no good for anyone. For content writing, you have to know your audience or your readers. What is going to grab their attention? What is going to draw them to your product or service? What are the trigger words for your readers?

Yes, you are going to have trigger words that transcend most industries, but as a content writer for most companies, you have to know what those key words or phrases are that are going to impact your readers.

Make your writing exciting. You need to know how to write and know the different styles of writing. Creativity in writing is another key to successful content writing. I make no claim at being a great writer. There might even be a grammatical error in my blog here. I am a numbers man myself, but I know good writing and what is going to work to draw people’s attention and peak their interest.

So, here are the keys to great content writing:

  1. Be Effective
  2. Know Your Readers
  3. Be Creative and Exciting

As always, you can learn more about me on my website: www.jcroal.com