Tag: digital ads

Know What You Are Doing

There used to be an adage that said, “Let’s just throw it out there and see what sticks.” Unfortunately, many still use this idea for their advertising campaigns. As with all marketing and advertising, you need to have a plan or some goals that you want to achieve. Even with programs like Google Ads, you must have specific keywords to guide you to your target, or better yet, your target to you. Yes, there once was a time when you could simply put a For Sale sign on something to sell it. Long gone are those days. Now you need to be more efficient in the process, by reaching out to those people that are looking for that specific item, grabbing their attention, and convince them that your item is the ideal item for them.

When I was a high school math teacher, students would often ask, “Why do I need to show my work?” My answer was simply, “So I can see that you know what you are doing, and I can see where your mistake was if you got a wrong answer.” Just guessing at things will not get you where you want to go. It will get you somewhere, but most likely not where you want to be. The same would hold true for advertising. You can blindly advertise without a plan, a goal or specifics of what you want to achieve, but most likely you are not going to get where you want to be.

You have to know what you are doing. Why do you want to use Display Network over Search Network? Should a good CTR be important to you? Do I want more clicks or more impressions? What is my Max CPC? Just like you need to set up an outline for an essay or determine what formulas to use in solving a problem, you need to plan your advertising with a budget, keywords, target radius, etc.

Good Marketing can be a very effective tool. It has evolved into a tremendous business asset that almost every business must have in order to be successful and efficient.

Have a plan, work your plan, be efficient and know what you are doing!

As always you can learn more about me at http://www.jcroal.com

Digital Marketing…Are We Progressing?

It seems to me that many people are falling into a digital marketing rut. We have put countless hours and dollars into improving websites, email campaigns, managing social media, publishing blogs, and digital ads. Our focus has been to multiply or increase visits to these sites or ads. Yes we may have done really well by trying to maximize our exposure, but has that really helped us?

To me, it cannot just stop there. Now that we have increased the exposure, we need to have engagement. We need to now qualify these new leads. We need to have lead conversion. In the old days we had cold calling for lead generation. We have increased those leads with these digital formats, but now we need to FOLLOW THROUGH!

It is no longer effective to be using a single marketing tool. We must look at a multi-faceted approach. Not just SEO, but CRM as well. If someone looks at your ad, contact them and see why they didn’t buy, what were they looking for?, what can you do to help them get what they want? I think now more than ever we need to be looking at omni-channel marketing. We need to intrigue our market people:

  • We need to give them quick and easy access
  • We need to follow through with engagement
  • We need to adapt and customize to fill the needs of our people

So if you think you’re maximizing your digital marketing focus of increasing visits and exposure to your ads…you’re not! You’re beginning to rest on your laurels. Wake up! Look alive! Move to a multi-faceted digital marketing approach, think omni-channel, and to quote Jean Luc Picard, “ENGAGE!”