Tag: Influencers

Know What You Are Doing

There used to be an adage that said, “Let’s just throw it out there and see what sticks.” Unfortunately, many still use this idea for their advertising campaigns. As with all marketing and advertising, you need to have a plan or some goals that you want to achieve. Even with programs like Google Ads, you must have specific keywords to guide you to your target, or better yet, your target to you. Yes, there once was a time when you could simply put a For Sale sign on something to sell it. Long gone are those days. Now you need to be more efficient in the process, by reaching out to those people that are looking for that specific item, grabbing their attention, and convince them that your item is the ideal item for them.

When I was a high school math teacher, students would often ask, “Why do I need to show my work?” My answer was simply, “So I can see that you know what you are doing, and I can see where your mistake was if you got a wrong answer.” Just guessing at things will not get you where you want to go. It will get you somewhere, but most likely not where you want to be. The same would hold true for advertising. You can blindly advertise without a plan, a goal or specifics of what you want to achieve, but most likely you are not going to get where you want to be.

You have to know what you are doing. Why do you want to use Display Network over Search Network? Should a good CTR be important to you? Do I want more clicks or more impressions? What is my Max CPC? Just like you need to set up an outline for an essay or determine what formulas to use in solving a problem, you need to plan your advertising with a budget, keywords, target radius, etc.

Good Marketing can be a very effective tool. It has evolved into a tremendous business asset that almost every business must have in order to be successful and efficient.

Have a plan, work your plan, be efficient and know what you are doing!

As always you can learn more about me at http://www.jcroal.com

Don’t Let Them Slip Away

As with all things we don’t want to rest on our laurels. We have to keep and give attention to our new customers as well as our old. For the most part, I think we are good at making that occasional contact with our older customers. Checking in now and then to make sure they are fine and in good working order. However, I think we tend to lose contact with our new customers too soon. We have worked so hard to make those connections with the influencers and our new champions to make the deal, that once we have achieved the deal, we celebrate and assume victory status.

I believe it is at this moment where we need to keep their attention. We need to work on creating loyal customers. Yes, we can have good customers, but even better to have loyal customers. Now, you may ask, how do we create loyal customers? To me, there are 3 things we want to focus on in creating loyalty:

  1. Keep the customers excited
  2. Don’t forget the users
  3. Show them their results

By keeping those customers excited, we are creating that continued connection, teasing them along the way as to what is coming next. In a way this makes things a little easier for you the marketer, since the customer is excited, they are the ones that are really keeping in touch with you to see what is next or what is yet to come.

In not forgetting the users, this is your chance to send a simple sign or show of appreciation to those influencers and champions that helped you get that deal done. They are the ones that are going to continue to help you keep the deal and even move to expand and create newer, bigger deals.

By showing them their results, you are following through after the deal has been made. Show them the benefits or rewards that have occurred as a direct result of the deal. Help them to make and see that connection and assure them it is only going to get better from here.

Good customers are great, but we need to really work on creating “LOYAL” customers. They are the ones that are going to make you successful. We need to engage them and always have them by our side. Let them know you are always with them, and don’t ever let them slip away.