There used to be an adage that said, “Let’s just throw it out there and see what sticks.” Unfortunately, many still use this idea for their advertising campaigns. As with all marketing and advertising, you need to have a plan or some goals that you want to achieve. Even with programs like Google Ads, you must have specific keywords to guide you to your target, or better yet, your target to you. Yes, there once was a time when you could simply put a For Sale sign on something to sell it. Long gone are those days. Now you need to be more efficient in the process, by reaching out to those people that are looking for that specific item, grabbing their attention, and convince them that your item is the ideal item for them.

When I was a high school math teacher, students would often ask, “Why do I need to show my work?” My answer was simply, “So I can see that you know what you are doing, and I can see where your mistake was if you got a wrong answer.” Just guessing at things will not get you where you want to go. It will get you somewhere, but most likely not where you want to be. The same would hold true for advertising. You can blindly advertise without a plan, a goal or specifics of what you want to achieve, but most likely you are not going to get where you want to be.

You have to know what you are doing. Why do you want to use Display Network over Search Network? Should a good CTR be important to you? Do I want more clicks or more impressions? What is my Max CPC? Just like you need to set up an outline for an essay or determine what formulas to use in solving a problem, you need to plan your advertising with a budget, keywords, target radius, etc.

Good Marketing can be a very effective tool. It has evolved into a tremendous business asset that almost every business must have in order to be successful and efficient.

Have a plan, work your plan, be efficient and know what you are doing!

As always you can learn more about me at http://www.jcroal.com