It seems to me that many people are falling into a digital marketing rut. We have put countless hours and dollars into improving websites, email campaigns, managing social media, publishing blogs, and digital ads. Our focus has been to multiply or increase visits to these sites or ads. Yes we may have done really well by trying to maximize our exposure, but has that really helped us?

To me, it cannot just stop there. Now that we have increased the exposure, we need to have engagement. We need to now qualify these new leads. We need to have lead conversion. In the old days we had cold calling for lead generation. We have increased those leads with these digital formats, but now we need to FOLLOW THROUGH!

It is no longer effective to be using a single marketing tool. We must look at a multi-faceted approach. Not just SEO, but CRM as well. If someone looks at your ad, contact them and see why they didn’t buy, what were they looking for?, what can you do to help them get what they want? I think now more than ever we need to be looking at omni-channel marketing. We need to intrigue our market people:

• We need to give them quick and easy access
• We need to follow through with engagement
• We need to adapt and customize to fill the needs of our people

So if you think you’re maximizing your digital marketing focus of increasing visits and exposure to your ads…you’re not! You’re beginning to rest on your laurels. Wake up! Look alive! Move to a multi-faceted digital marketing approach, think omni-channel, and to quote Jean Luc Picard, “ENGAGE!”